Marketing Research

Marketing Research

9th - 12th Grade

15 Qs

quiz-placeholder

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Marketing Research

Marketing Research

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Great Lakes Instructor

Used 34+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a business person sells products or services to make a profit

convenience good

direct distribution

business entrepreneurs

diseconomies of scale

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services
Survey Creation
Marketing Research
Advertising Selection
Marketing Discovery

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

good that consumers don't want to spend much time and effort on

impulse goods

nondurable goods

specialty goods

convenience good

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Occurs when a company competes with other companies offering products that are not in the same product category.

Indirect Competition

Direct Competition

Price Competition

Non-Price Competition

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Emphasizing features, quality and packaging of a product over competitor's products.

Direct Competition

Indirect Competition

Price Competition

Non-Price Competition

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

when a product is sold from the manufacturer to the end consumer, with no wholesale or retail companies in between

direct competition

empowerment

direct distribution

convenience good

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

products that last for a long time

durable goods

impulse goods

nondurable goods

specialty goods

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