Unit 1 Marketing Research
Authored by Ivan Haro
Business
1st - 3rd Grade
Used 4+ times
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30 questions
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1.
MULTIPLE SELECT QUESTION
1 min • 1 pt
To consider before carrying out a Marketing Research
Time limitations
Data availability
Geographical scope
Cost-Benefit
Nature of decision
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Exploratory and Inclusive are two types of Market Research
True
False
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Establishes how variables are related to one another
Exploratory Research
Descriptive Research
Casual Research
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Can be used to uncover the variables at work in a given situation
Exploratory Research
Descriptive Research
Casual Research
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Continuous market research and ad hoc market research are according to ...
The method of obtaining Information
The type of information
The nature of the information
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Qualitative, quantitative and mixed are according to...
The method of obtaining information
The type of information
The nature to the information
7.
MULTIPLE SELECT QUESTION
1 min • 1 pt
According to the method of obtaining information...
Field Research
Continuous market research
Desk research
Adhoc market research
Qualitative
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