1.06 – Full Study Guide

1.06 – Full Study Guide

9th - 12th Grade

12 Qs

quiz-placeholder

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1.06 – Full Study Guide

1.06 – Full Study Guide

Assessment

Quiz

Business

9th - 12th Grade

Easy

Created by

Janella Dickerson

Used 3+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The basis for the licensing process is

manufacturing.

sponsorship.

trademarked property.

the fans.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of branded merchandise:

Cristiano Ronaldo cleats

NCAA Allstate Sugar Bowl

LeBron James jersey

Nike sweatshirt

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Target pays a fee to the WBNA to have some of its players come to the store for an autograph-signing session. This is an example of

licensing.

sponsorship.

retailing.

branding.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gatorade pays a fee to Michael Jordan to appear in its television commercials. This is an example of

licensing

sponsorship.

endorsement.

branding.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following companies is a licensor that holds the rights to trademarked property:

Champ’s Sporting Goods

The New York Yankees

adidas

Upper Deck

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company that manufactures products using trademarked property is known as a

licensee.

licensor.

retailer.

union.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a licensee:

Monday Night Football

The Masters Tournament

Wrigley Field

Nintendo

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