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Definition of Market Size

• Market Size refers to the maximum total number of sales or customers your business can see

• Market Size refers to the number of firms producing the identical goods and services in the market and whose structure is determines on the basis of the competition prevailing in the market.

• Market Size is the portion of a market controlled by a particular company or product.

• Market Size is basically the amount of customers in their chosen market

Market Share is the _______ of a market controlled by a particular company or product.

Definition of Market Segmentation

• Market Segmentation is part of the Product Life Cycle

• Market Segmentation is the process of multiplying the market of your future potential customers

• Market Segmentation is a process of dividing the market of potential customers into defined segments

• Market Segmentation is where you conduct research on the market.

Primary research is where research is conducted from the ________ itself and Secondary Research is obtained by buying used ___________.

Definition of Quantitive and Qualitative Research

• Quantitative research involves collecting facts and figures and often results in numerical, structured data and Qualitative research focuses on a persons view and usually answers the question “why?”

• Qualitative research involves collecting facts and figures and often results in numerical, structured data and Quantitive research focuses on a persons view and usually answers the question “why?”

What does acronym SMART stand for?

• Specific, Measurable, Achievable, Realistic, Threat

• Specific, Measurable, Achievable, Realistic, Time-Bound

• Strength, Measurable, Achievable, Realism, Time-Bound

• Same, Memory, Acoustic, Roaring, Timeless

Which of the following is a marketing aim

• Go bankrupt

• Be in financial debt

• Profit Decrease

• Profit Increase

What are the stages in the Product Life Cycle in order?

• Introduction, Maturity, Growth, Decline

• Introduction, Growth, Measurable, Decline

• Intro, Mature, Growing, Down

• Introduction, Growth, Maturity, Decline

Which sentence is related in the Weakness section of SWOT.

• Production is labour intensive, slow and costly

• Children have a lot of options

• Committed Workforce

• Parents are looking ways to engage children without the use of technologies.

What is PESTLE?

• PESTLE

• Political, East, South, Technology, Economic

• Political, Economic, Social, Technological, Legal, Environmental

• Politics, Environment, Socially, Techno, Legalization, Economic