Chapter 7 -- Competition is Everywhere!

Chapter 7 -- Competition is Everywhere!

9th - 12th Grade

24 Qs

quiz-placeholder

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Chapter 7 -- Competition is Everywhere!

Chapter 7 -- Competition is Everywhere!

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

CHRISTEN SNAVELY

Used 3+ times

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24 questions

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1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Market ______ is the portion of the total market potential that each company expects in relation to its competitors.

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

In a certain city last year, sales of treadmills were 50,000 units. Exercise Unlimited had a market share of 75 percent, followed by Rico's Sporting Goods with 17 percent, and the Sweat Shop with 8 percent. How many treadmills did the Sweat Shop sell Last year?

**HINT: To find the answer, multiply the total number of treadmills SOLD, (50,000), times Seat Shop's Market Share (which is 8 percent or .08),

4,000 Treadmills

8,500 Treadmills

37,000 Treadmills

2,021 Treadmills

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

True or False: Companies must be careful not to base their positioning strategy solely on the actions of their competitors.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

True or False: Market Segmentation directs a company's efforts at a specific group of consumer with unique needs.

TRUE

FALSE

5.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

______ marketing directs a company's marketing mix at a large and heterogeneous group of consumers (*hint, heterogeneous means diverse and different*)

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

With market _______, the company views its competition as only those businesses that have products and services appealing to the selected market segment.

segmentation

positioning

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

_______ marketing considers all of the consumers in a market as potential customers and every other business competing in that market as a competitor.

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