Search Header Logo

Chapter 7 -- Competition is Everywhere!

Authored by CHRISTEN SNAVELY

Business

9th - 12th Grade

Used 4+ times

Chapter 7 -- Competition is Everywhere!
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

24 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Market ______ is the portion of the total market potential that each company expects in relation to its competitors.

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

In a certain city last year, sales of treadmills were 50,000 units. Exercise Unlimited had a market share of 75 percent, followed by Rico's Sporting Goods with 17 percent, and the Sweat Shop with 8 percent. How many treadmills did the Sweat Shop sell Last year?

**HINT: To find the answer, multiply the total number of treadmills SOLD, (50,000), times Seat Shop's Market Share (which is 8 percent or .08),

4,000 Treadmills

8,500 Treadmills

37,000 Treadmills

2,021 Treadmills

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

True or False: Companies must be careful not to base their positioning strategy solely on the actions of their competitors.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

True or False: Market Segmentation directs a company's efforts at a specific group of consumer with unique needs.

TRUE

FALSE

5.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

______ marketing directs a company's marketing mix at a large and heterogeneous group of consumers (*hint, heterogeneous means diverse and different*)

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

With market _______, the company views its competition as only those businesses that have products and services appealing to the selected market segment.

segmentation

positioning

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

_______ marketing considers all of the consumers in a market as potential customers and every other business competing in that market as a competitor.

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?