BRANDING

It means a unique brand name.

• Simple

• Originality

• Depth

• Relevance

It means meaningful branding

• Simple

• Originality

• Depth

• Relevance

The brand should be easily pronounced.

• Memorability

• Originality

• Depth

• Simple

The brand must be clear with its purpose

• Memorability

• Originality

• Depth

• Simple

The brand must show transparency to customers

• Simple

• Originality

• Truthful

• Relevance

A company’s marketing strategy for creating a name, symbol or design.

• Concept map

• Branding

• Product Development

• Swot Analysis

Areas where logo is used to create unique profile

• Advertising

• Customer service

• Merchandising

• All of the above

The following are importance of branding except

• Employee’s pride

• Trust within customers

• Guaranteed no financial loss

• Company’s recognition

The impressions of a good brand to customers are listed below except

• Clarifies business offerings

• Price of the products/services

• Worth of the product/services to customers

• None of the above

Branding should be ______ to customers

• Unique

• Repetitive

• Comparable

• None of the above