Q1M3 Entrepreneurship

It is a business or marketing statement that summarizes why a consumer should buy a company's product or use its service.

• Unique Selling Proposition

• Value Proposition

• Target Market

• Customer Requirements

Is a sage in market identification process that aims to determine the buyers with common needs and characteristics.

• Value Proposition

• Unique Selling Proposition

• Target Market

• Customer Requirements

_________ are the specific characteristics that the customers need from a product or a service.

• Value Proposition

• Unique Selling Proposition

• Service Requirements

• Customer Requirements

It is a method for segmenting the market where it is divided in terms for customers think and believe.

• Geographic

• Demographic

• Psychological

• Behavioral

It is a method of segmenting the market where it is divided according to customers behavior pattern as they interact with a company

• Geographic

• Demographic

• Psychological

• Behavioral

The following are variable to consider in behavioral segmentation except.

• Perceptions

• Knowledge

• Attitudes

• Reaction

Which of the following is the variable in demographic segmentation?

• Climate

• Religion

• Needs and wants

• Benefits

Which of the following is Psychological segmentation?

• Lifestyle

• Family size

• Ethnic group

• Culture

Characteristic specifications that a consumer expects to be fulfilled in the product.

• Service Requirement

• Output Requirements

• Market size

• Target Market

It is the approximate number of sellers and buyers in a particular market.

• Value Proposition

• Target Market

• Market Segment

• Market Size