Advertising Techniques

a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.

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CCSS.L.11-12.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

also called as ethical appeal

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

This rhetorical device is used to highlight and exaggerate what the product can do for the consumer.

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CCSS.L.11-12.5A

It is used when a product is associated with something else in order to convey the similarity between the two things.

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CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

This is also referred to as emotional appeal.

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

These are short statements that a brand or company uses repeatedly in its advertisements.

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CCSS.RL.2.4

CCSS.RL.7.4

This refer to advertisements that feature an individual endorsing a product.

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI. 9-10.8

CCSS.RI.11-12.8

CCSS.RI.8.5

Advertisements making use of this appeal to the audience’s reason. 

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CCSS.RI.11-12.5

CCSS.RI.9-10.5