Advertising Techniques

a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.

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CCSS.W.11-12.2D

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also called as ethical appeal

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CCSS.RI.9-10.5

This rhetorical device is used to highlight and exaggerate what the product can do for the consumer.

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It is used when a product is associated with something else in order to convey the similarity between the two things.

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This is also referred to as emotional appeal.

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

These are short statements that a brand or company uses repeatedly in its advertisements.

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This refer to advertisements that feature an individual endorsing a product.

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Advertisements making use of this appeal to the audience’s reason. 

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CCSS.RI.11-12.5

CCSS.RI.9-10.5