Advertising

State  an importance of advertising

• Increases the cost of many consumer goods

• To give information about products and services

• using words with wide meanings that tells very little about the product itself.

• On the radio and television commercials

List three places that advertisement may be found

• Newspaper

  Radio

  Billbroad

• Garden

  T-Shirt

  Trees

• Shoes

  Doors

  Plants

• Gardon

  Trees

  Plants

What are two advantages of advertising?

• 1. Increases the cost of many consumer goods

  2. Targets children and young people who may not judge it critically

• 1, Informs us of new products and services

  2. Is useful when we want to buy,sell or rent goods or services

• 1. Natural and ethnic appeals

  2. Exploiting fear and uncertainty

• 1.Can be misleading and often exaggerates

  2. These appear in different forms

Advertisers use a number of basic techniques to stimulate demand for their products.

• What is Techniques Used by Advertisers

• What is a disadvantage of advertising

• What is an advantage of advertising

• What is a benefit of advertising

____________ offering one product on sale and then trying to sell another, higher priced items to the consumer

• Testimonial advertising

• Referral selling advertising

• Snob appeal advertising

• Bait and switch advertising

_________ using a famous person to recommend a product

• Testimonial advertising

• Bandwagon advertising

• Fear sell advertising

• Glittering generality

__________ warning about   dangerous consequences if the consumer does not buy a particular product or service

• Testimonial advertising

• Fear sell advertising

• Bandwagon advertising

_______________ using words with wide meanings that tell very little about the product itself.

• Glittering generality advertising

• Bandwagon advertising

• Testimonial advertising

• Puffery advertising

______ selling on the basis that everyone else has one,so you had better have one too

• Bandwagon advertising

• Testimonial advertising

• Fear sell advertisig

• Free gimmick advertising

What is advertising?

• websites and applications that enable users to create and share content or to participate in social networking.

• Items provided by individual actors, private and independent organisations

• Is any form of communication that is used to promote a product, service or event

• Functions of social media