MARKETING & SALES STRATEGY

The aim of MARKETING is to ......................., but the aim of SELLING is to satisfy a Customer Need

• investigate his Need

• understand his Need

• figure out his Need

• analyze his Need

...............................is a strategy which helps Promote products, Reach customers, & Build brand loyalty

• Sales Strategy

• Marketing Strategy

• Business Strategy

• Strategic Plan

Sales strategy Involves ....................... for a company

• Mid-term objectives

• Long-term objectives

• Short-term objectives

• All answers are right

Sales strategy allocates sales resources efficiently to setting Cost Down & Revenue up

• to setting Profit & Revenue up

• to setting Cost Down & selling up

• to setting Cost Down & Revenue up

• to setting product & selling up

A Sales Strategy Solves for Typical Problems, except......

• Merger of Sales Forces after Aquisition

• Declining Sales Revenue & Market Share

• Changing Product Mix

• Increasing Cost of Sales

SMART is a sales strategy objective.

What does SMART stand for?

• Specific, Measurable, Actionable, Realistic, Timetable

• Specific, Measurable, Attention, Realistic, Timebound

• Specific, Measurable, Actionable, Realistic, Timebound

• Specific, Matching, Actionable, Realistic, Timetable

The following are Sales Strategy tools, except...

• Revenue

• Favorability

• Awareness

• Conversion

Tips for doing as a sales person, except......

• Mastering knowledge of the products being sold

• Maximizing product/service opportunities

• Helping prospective customers when making decisions

• Get all the information from marketing