Topic 9: Strategic Marketing Plan

Marketing plan is a document, or sets of documents, o_ _l_ _ _ _ g the platforms and methods a company will use to reach their target.

There are 4 characteristics of marketing plan.

• True

• False

One of the benefits of marketing plan are...

• Align goals with company objectives

• Create realistics expectations

• Defines your unique selling position

• Know what you need to implement

There are _ functions of marketing plan.

• 5

• 6

• 7

• 8

Choose 2 elements for successful marketing plan are...

• Communications

• Market analysis

• Pricing strategy

• Research

Choose 3 steps in developing marketing plan...

• Set your marketing goals

• Conduct a market research

• Create realistic expectations

• Determine a budget

One of the steps of marketing plan evaluation.

• Create realistic expectations

• Know what you need to implement

• Reviewing sales numbers

• Communicate to the team