Market Research, 7P's,Brand Name

A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail is a _____________.

A data gathering technique where it can be moderated group interviews and brainstorming sessions that provides information on user's needs and behavior is _____________.

It is the process of gathering, analyzing and interpreting the information about the product or the services to be offered for sale in the market, the market and about past, present and any potential consumers for the products.

• Data Gathering

• Primary Research

• Secondary Research

• Market Research

A set of actions or tactics that companies use to promote their brand, product or service- the 7P's are part of the model.

• Marketing mix

• Sales Promotion

• Competition

• Customer Service

This refers to the item being sold; the ___must meet or satisfy consumer demands for the business to be successful.

• Price

• Positioning

• Product

• Place

It answers the question, "How much should a company charge for their product?"

• Product

• Price

• Place

• Positioning

The method of sharing relevant information with a company's potential customers; the goal is to build awareness for the brand and help customers elect to buy the product.

• Product

• Place

• People

• Promotion

It answers the question, "How does your product get distributed to potential customers?"

• Product

• Place

• People

• Price

A word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors.

• Label

• Brand Name

• Package

• Trade Name

It is the traditional method of data collection which is normally done on a personal manner with the respondents.

• Data Gathering

• Survey

• Focus Group Discussion

• Personal Interview