4Ps of Marketing
Business
10th - 12th Grade
Used 261+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The 4P's of marketing are:
Product, place, promotion and price
Promotion, price, pets and presents
Promotion, positioning, prestige and place
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product involves either the product or service the business is selling to satisfy customer needs and wants
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All aspects of the core product (including intangible attributes, tangible attributes and service offerings) is known as....
Marketing mix
The complete package
Total product concept
Core product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A brand is the name of a product only
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Packaging can be used to:
Attract customer attention
Preserve the produce to ensure quality
Communicate product benefits
All of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Legally shops are unable to issue single-use plastic shopping bags. These include:
All plastic bags
All plastic, cardboard and paper bags
Only lightweight plastic bags
Plastic bags with logos on the side
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element of the marketing mix is a source of revenue for the business?
Product
Place
Promotion
Price
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