4Ps of Marketing

4Ps of Marketing

10th - 12th Grade

10 Qs

quiz-placeholder

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4Ps of Marketing

4Ps of Marketing

Assessment

Quiz

Business

10th - 12th Grade

Medium

Used 243+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 4P's of marketing are:

Product, place, promotion and price

Promotion, price, pets and presents

Promotion, positioning, prestige and place

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product involves either the product or service the business is selling to satisfy customer needs and wants

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All aspects of the core product (including intangible attributes, tangible attributes and service offerings) is known as....

Marketing mix

The complete package

Total product concept

Core product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand is the name of a product only

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Packaging can be used to:

Attract customer attention

Preserve the produce to ensure quality

Communicate product benefits

All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Legally shops are unable to issue single-use plastic shopping bags. These include:

All plastic bags

All plastic, cardboard and paper bags

Only lightweight plastic bags

Plastic bags with logos on the side

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of the marketing mix is a source of revenue for the business?

Product

Place

Promotion

Price

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