4Ps of Marketing

The 4P's of marketing are:

• Product, place, promotion and price

• Promotion, price, pets and presents

• Promotion, positioning, prestige and place

Product involves either the product or service the business is selling to satisfy customer needs and wants

• True

• False

All aspects of the core product (including intangible attributes, tangible attributes and service offerings) is known as....

• Marketing mix

• The complete package

• Total product concept

• Core product

A brand is the name of a product only

• True

• False

Packaging can be used to:

• Attract customer attention

• Preserve the produce to ensure quality

• Communicate product benefits

• All of the above

Legally shops are unable to issue single-use plastic shopping bags. These include:

• All plastic bags

• All plastic, cardboard and paper bags

• Only lightweight plastic bags

• Plastic bags with logos on the side

Which element of the marketing mix is a source of revenue for the business?

• Product

• Place

• Promotion

• Price

A factor that does not influence price is:

• The cost of production

• The cost of the item 10 years ago

• The competitive environment

• Whether it is a new or existing product to the market

Promotion includes advertising only

• True

• False

To maximise customer reach a business should:

• Have a store in a busy shopping centre

• Provide online and in-store shopping options in various locations

• Sell door-to-door

• Have a store in every city