3.02 Types of Promotion

Coca Cola creating an advertisement to make consumers want to purchase Coke instead of Pepsi is an example of what type of promotion?

• Primary Product Promotion

• Secondary Product Promotion

• Institutional Promotion

Walgreens is a national sponsor for Susan G. Komen Race for the Cure. This is which type of promotion?

• Primary Product Promotion

• Secondary Product Promotion

• Institutional Promotion

An iPhone advertisement that says "Privacy, that's iPhone" is doing what?

• Informing customers about features

• Informing customers about the company

• Informing customers where they can purchase a product

• g

This ad is doing which of the following?

• Change a particular attitude toward a firm or its products

• Inform customers of the company’s interest in social or

  environmental issues

• Inform customers of the company name and type of business

• G

This advertisement does which of the following?

• Create awareness for a product

• Build a reputation for a product

• Stimulates purchases of a product

• All of the above

This BP advertisement wants to do which of the following?

• Change a particular attitude toward a firm or its products

• Inform the public about the company’s future

• Enhance company morale and recruit new employees

Benefits of promotion include which of the following. CHOOSE ALL THAT APPLY

• Raise awareness of products and services

• Supports media companies (radio, TV, magazines)

• Contributes to economic growth

• Causes unemployment

Disadvantages of promotion include which of the following. CHOOSE ALL THAT APPLY

• Some promotions can support stereotypes

• Some promotions can be deceptive or manipulative

• Some promotions inform about the features and value of a product

• Some promotions can play on people's fears

"Beef-It's What's for Dinner", "Got Milk", and "Pork-The Other White Meat" are all examples of?

• Primary Product Promotion

• Secondary Product Promotion

• Institutional Promotion