Traiter et exploiter l'information client
Quiz
•
Business
•
1st Grade
•
Practice Problem
•
Medium
Catherine BOUIX
Used 2+ times
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10 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Les données clients recueillies par les entreprises sont uniquement des informations de personnalisation.
VRAI
FAUX
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Parmi les informations d'identification on trouve :
Le nom
Le nombre d'enfants
Le comportement d'achat
Le numéro de téléphone
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Les entreprises recueillent les données clients grâce aux sources :
Internes
Juridiques
Externes
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Parmi les sources internes on trouve :
Le point de vente
les études d'instituts spécialisés
le site Internet de l'entreprise
La presse spécialisée
Rapports des commerciaux
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
L'usage des données personnelles est réglementé par :
L'AFNOR
La DGCCRF
La CNIL
Le RGPD
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Les entreprises doivent :
Constituer un registre de traitement des données
Faire tri de leurs données
Respecter les droits des personnes
Divulguer les informations à d'autres commerces
Sécuriser les données
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
La CNIL est compétente sur le territoire
Européen
Mondial
National
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