branding

Copy

• a set of rules and guidelines that protect the look and feel of your organization (for example, “the logo should not be printed smaller than 1 inch”

• Intellectual property protection over a creative work (song, writing, etc)

• Written material in ads or promotions

• None of the Above

Copyright

• Intellectual property protection over a creative work (song, writing, etc)
• graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
• The worth of a brand itself based on customers’ recognition and perception
• None of the Above

Logo

• Memorable motto or phrase

• graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

• Intangible creations that can be protected by law. Examples include copyrights, patents, trademarks, and trade secrets

• None of the Above

Slogan

• Memorable motto or phrase
• A resource used to create consistent branding (fonts, logos, color palettes, tone of voice etc)
• Intellectual property protection over an invention
• None of the Above

Brand kit

• A resource used to create consistent branding (fonts, logos, color palettes, tone of voice etc)
• a set of rules and guidelines that protect the look and feel of your organization (for example, “the logo should not be printed smaller than 1 inch”
• marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service (helps reach more customers and create good brand associations)
• None of the Above

Brand standards

• a set of rules and guidelines that protect the look and feel of your organization (for example, “the logo should not be printed smaller than 1 inch”
• The worth of a brand itself based on customers’ recognition and perception
• Written material in ads or promotions
• None of the Above

Brand equity

• Intellectual property protection over a creative work (song, writing, etc)

• Intangible creations that can be protected by law. Examples include copyrights, patents, trademarks, and trade secrets

• The worth of a brand itself based on customers’ recognition and perception

• None of the Above

Intellectual property

• property protection over an invention

• Intangible creations that can be protected by law. Examples include copyrights, patents, trademarks, and trade secrets

• graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

• None of the Above

Patent

• Intellectual property protection over an invention
• Intellectual property protection over a sign or design (like a logo)
• A new invention
• None of the Above

Trademark

• a set of rules and guidelines that protect the look and feel of your organization (for example, “the logo should not be printed smaller than 1 inch”

• Intellectual property protection over a sign or design (like a logo)

• Same as copyright

• None of the Above