Online Reputation

What is a 'digital reputation'?

• Online communities and their values

• The way others may view you due to information online

• The reputation of digital watches

• Having a reputation for being someone who's really good at computers

What do search engines look for and use to determine the ranking on a search engine:

• links, content and rankbrain

• tags, images and indexing

• content, images and accuracy

• popularity, data and accesibility options

For school websites, what would contribute positively to the school's digital reputation?

• Up to date information

• Animated graphics

• Easy to navigate and read (accessible)

• Useful Links

• Logins for staff and students

Social media posts contribute to an organisation's online reputation

• true

• false

Which is NOT a common use of social media for schools and colleges?

• Job vacancies

• Promoting activities and achievements

• Urgent notices and updates

• Enabling payments

• Links to useful resources

If you are updating the website or posting to school/college social media, how would you ensure you maintained the reputation of your organisation?

• Ensure written consent of anyone in photos

• Spelling and grammar is accurate

• Put your name at the end

• Looks and sounds like posts from other staff

• Always has a link to the official website

Google Classroom was hit by a slew of negative review, apparently from students trying to get it removed from the App store. On Apple's App store, there are 2.1M review, but what is its current rating?

• 0.5 stars

• 4.5 stars

• 2.5 stars

• 3.5 stars

• 1.5 stars

Which of these MUST be on a school's website according to government guidance?

• Names of staff

• Contact details

• Admissions policy

• Calendar dates

• OFSTED reports/links

Which of the following is not a video communication platform?

• Zoom

• Skype

• Microsoft Teams

• Email

The school Facebook page has been hit by abusive comments from disgruntled ex-pupils. You are asked to advise about what to do....

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