Place and distribution channels

If the decisions regarding place are effective...

• people will be able to buy products more easily

• the business can sell more products

• the distribution channel will be efficient

• All of the above

What is distribution channel?

• It's how a product gets from where it's produced to the customer

• it's the way factories produce the goods

• it's how people use their transport to get to the supermarket

The business making the product is called a producer

• True

• False

Who is an intermediary?

• Person or a business that is located next to you geographically

• the business that produces the good

• a person or a business that links a producer to the customer

There are 10 different distribution channels

• True

• False

How many distribution channels are there?

• 4

• 9

• 2

A business or person that sells goods to the public in small quantities for personal use

• Wholesaler

• Retailer

• Distributor

• Agent

A business that sells large quantities of products to retailers

• Retailer

• Agent

• Wholesaler

• Customer

Which distribution channel is this? Al Ain farm - Lulu hypermarket - You

• Producer - Consumer

• Producer - Retailer - Consumer

• Producer - Wholesaler - Retailer - Consumer

Place is the element of the marketing mix that...

• describes products that are only sold at open markets

• describes where a business sells its products

• describes the way businesses can promote their products