DMK107V - Chapters 5, 6 & 7 Reflection

Which social media platform is an organisation using when management creates an online video advertising campaign on Youtube?

• Social network

• Social streaming

• Social customer service

• Social publishing and news

• Social niche communities

Which digital marketing strategy objective is an organisation aiming to achieve when management creates an online video advertising campaign on Youtube inviting customers to subscribe for a 1 month free trial?

• To sell

• To serve

• To speak

• To save

• To sizzle

Which digital marketing strategy objective is an organisation aiming to achieve when management improves ratings by responding to reviews on networks such as Hellopeter.com?

• To sell

• To serve

• To speak

• To save

• To sizzle

Which website design element is an organisation considering when management organise the navigation and structure of their website as follows:

tut.ac.za/faculties/management/departments/marketing-logistics-sport-man/timetables

• Global navigation

• Local navigation

• Breadcrumb

• Interaction

Which website design element is an organisation considering when TUT management organise the navigation and structure of their website as follows:

<Information> <About us> <Students Tools> <Work at TUT> <News> <Contact us>

• Global navigation

• Local navigation

• Breadcrumb

• Interaction

Which website design element is an organisation considering when TUT management organise the navigation and structure of their website as follows:

<Campuses> <Arcadia> <Arts> <eMalahleni> <Ga-Rankuwa> <Polokwane> <Pretoria>

• Global navigation

• Local navigation

• Breadcrumb

• Interaction

Examine a traffic-building technique used by organisation's management in the following example.

Marketing team posts more images and videos on the internet with detailed information.

• Search Engine Optimisation

• Pay Per Click

• Intermediate Ad

• Pop-up Ad

• Native Ad

Examine a traffic-building technique used by organisation's management in the following example.

Marketing team rewards its users with a premium subscription for 1 month for each customer they refer to download the app.

• Search Engine Optimisation

• Brand mentions (news)

• Affiliate marketing

• Pop-up Ad

• Online sponsorship

Which digital marketing plan tactic should organisation's management consider when using viral marketing as a traffic building technique?

• Blended search

• Beware of click fraud

• Contextualise the ad: age, gender, location, interests

• Online influencer outreach: bloggers and celebrities

• Creative material – ‘wow’ effect, #something ‘text, image, video…”

Which social media platform is an organisation using when management improves ratings by responding to reviews on networks such as Hellopeter.com?

• Social network

• Social streaming

• Social customer service

• Social publishing and news

• Social niche communities