Innova - Revision for Lesson 3 - D.T. Empathy stage

There are _______ stages in the Design Thinking Process

• 3

• 4

• 5

• 6

Design Thinking is considered a ________ process as it focuses on the people whom it is serving.

• Work-Centric

• Human-Centric

• Design-Centric

• Critical Thinking

In the "Empathy" stage, we attempt to understand our target users by ____________ and then coming out with the insights.

• creating a graph

• preparing an user analytics

• observing them

• identifying them

We use the ____________ in Stage 1 to record our target users' preference, behaviour, emotion, etc.

• Empathy Map

• Empathy Graph

• Empathy Chart

• Expression Chart

______________ are described as the people on either end of the spectrum of users for a product or service

• End Users

• Proactive Users

• Extreme Users

• Essential Users

Extreme Users form a large proportion of the total user group.

• True

• False

What does CJM represent?

• Consumer Journal Map

• Customer Journey Mapping

• Cross-Jotting Method

CJM helps organisations step into their customer’s shoes and see their business from the customer’s perspective.

• True

• False