Lean Canvas Business Model

Your target customers and users are listed in which section of the LCBM.

• Problem

• Customer Segments

• Channels

• Key Metrics

A clear, concise message that states why your business is different and worth paying attention to.

• Problem

• Solution

• Key Metrics

• Unique Value Proposition

Your list of issues that you want to solve for your target customers.

• Problems

• Key Metrics

• Solutions

• Channels

Something about your business that cannot easily be bought or copied.

• Unfair/Competitive Advantage

• Solution

• Customer Segment

• Channels

Possible ways to address to your problems.

• Solutions

• Key Metrics

• Competitive/Unfair Advantage

• Channels

The path to your customers.

• Channels

• Problems

• Solutions

• Key Metrics

The information that will tell you how your business is doing.

• Solutions

• Channels

• Key Metrics

• Revenue Streams

Where in the LCBM would you list your fixed and variable costs?

• Cost Structure

• Revenue Streams

• Problems

• Key Metrics

Where in the LCBM do you list your sources of revenue?

• Cost Structure

• Key Metrics

• Customer Segments

• Revenue Streams