MARKETING MIX

Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?

• Price

• Promotion

• Product

• Place

Which one of the following sets represents 4C’s of the marketing mix?

• Customer solution, cost, convenience, communication

• Customer, cost, convenience, comfort

• Convenience, communication, coverage, cost

• Cost, coverage, communication, consultancy

____ is the father of Modern Marketing.

• Abraham Maslow

• Lester Wunderman

• Peter Drucker

• Philip Kotler

Soumya decided to start a business of selling dress material from her house. she did various online surveys to find out about the preferences of perspective customers. Based on this, she prepared a detailed analysis of the business. she then made important decisions including deciding about the features, quality, packaging, labelling and branding of the dress material. identify the element of marketing Mix discussed above.

• Promotion

• Price

• Place

• Product

The term marketing mix describes _______.

• a composite analysis of all environmental factors inside and outside the firm

• a series of business decisions that aid in selling a product.

• a blending of strategic elements to satisfy specific target markets.

• the relationship between a firm’s marketing strengths and its business weaknesses.