PROMOTIONAL TOOLS

Refers to the means a company employs to maintain positive connections with the publics, which includes customers, and suppliers, stockholders, employes, and the government.

• PUBLICITY

• PUBLIC RELATIONS

• SALES PROMOTION

• PERSONAL SELLING

A series of activities that are intended to boost the sales of a product or service, usually in short term period.

• PERSONAL SELLING

• ADVERTISING

• SALES PROMOTIONS

• PUBLICITY

Personal Selling occurs when an individual salesperson sells a product, service, or solution to a client.

• TRUE

• FALSE

Public Relations is creating and maintaining goodwill among an organization's various publics.

• TRUE

• FALSE

Which of the following is NOT considered a promotional tool in marketing?

• ADVERTISING

• PUBLIC RELATIONS

• PRODUCT PACKAGING

• SALES PROMOTION

Which promotional tool involves paying for media space to promote a product or service?

• PERSONAL SELLING

• ADVERTISING

• DIRECT MARKETING

• PUBLICITY

Which promotional tool involves direct interaction between a salesperson and a potential customer?

• PUBLIC RELATIONS

• DIRECT MARKETING

• PEROSNAL SELLING

• ADVERTISNG

A company offering a "Buy One, Get One Free" deal is using which promotional tool?

• SALES PROMOTION

• PUBLICITY

• PERSONAL SELLING

• ADVERTISING

The purpose of promotional tools is only to increase sales, not brand awareness.

• TRUE

• FALSE

Defined as any paid and public presentation of products, services, or ideas by an identified sponsor through a medium.

• ADVERTISING

• SALES PROMOTIONS

• PRODUCT SELLING

• PUBLIC RELATIONS