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Chapter 4 Marketing Quiz

Authored by Tyler Delaney

Business

9th - 12th Grade

Used 2+ times

Chapter 4 Marketing Quiz
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15 questions

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1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

_________ Suggests Opportunities: (Define generic markets and product-markets. Segment markets to identify possible targets.)

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Differentiation and _________ take the customer point of view.

Segmentation
Clustering techniques
Positioning
Customer relationship management

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

True or False? This is an example of a Generic Market: “Late-night snackers” might be satisfied by very different product types: a trip to Taco Bell, cooking up a frozen DiGiorno pizza, or eating an apple from the refrigerator.

true
false

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A ___________ is a fictional depiction of customers illustrative of each target segment.

generic market
target market
buyer persona
market segment

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In what order are the E-Commerce steps in?

Market segment, Pop-up message, Customer behavior
Customer behavior, Market segment, Pop-up message
Pop-up message, Customer behavior, Market segment

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A family goes on vacation. Once the mother finds two hotels that meets all the expectations she chooses the one that includes a complimentary breakfast. The breakfast option would be a ____ segmenting decision

Determining
Qualifying
Differentiated
Demographic

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

True or False: A site’s CRM begins collecting data based on customer clicks and activity

true
false

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