
Chapter 4 Marketing Quiz
Quiz
•
Business
•
9th - 12th Grade
•
Medium
Tyler Delaney
Used 2+ times
FREE Resource
Enhance your content in a minute
15 questions
Show all answers
1.
FILL IN THE BLANK QUESTION
1 min • 1 pt
_________ Suggests Opportunities: (Define generic markets and product-markets. Segment markets to identify possible targets.)
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Differentiation and _________ take the customer point of view.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
True or False? This is an example of a Generic Market: “Late-night snackers” might be satisfied by very different product types: a trip to Taco Bell, cooking up a frozen DiGiorno pizza, or eating an apple from the refrigerator.
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A ___________ is a fictional depiction of customers illustrative of each target segment.
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In what order are the E-Commerce steps in?
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A family goes on vacation. Once the mother finds two hotels that meets all the expectations she chooses the one that includes a complimentary breakfast. The breakfast option would be a ____ segmenting decision
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
True or False: A site’s CRM begins collecting data based on customer clicks and activity
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