Observation study & Content analysis

A systematic coding scheme is used in a/n _________ observation study.

• unstructured

• structured

An observation study recording whatever is happening during the time of observation (no constraints, unstructured) is using:

• Ad libitum sampling

• Focal sampling

• Scan sampling

• Behaviour sampling

An experimental study examining individuals’ behaviours within group settings assigns all observed participants to a predetermined group. This type of observation is:

• Simple

• Contrived

An observation study needs to sample both ______ and ______.

The presence of an observer can impact the ______ of the measure 

The presence of an observer can impact the validity of the measure due to the:

• Responsive effect

• Reactive effect

Content analysis can be the systematic analysis of:

• Speeches

• Photos

• Ads

• Street protests

Data used for content analysis is unreactive and unobtrusive.

• True

• False