
宴會管理小考11/5
Authored by 承珍國際餐旅 承珍國際餐旅
Professional Development
12th Grade
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24 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
關於客戶價值的計算公式,下列何者正確?
A. 客戶價值=成本/效益
B. 客戶價值=效益/成本
C. 客戶價值=效益-成本
D. 客戶價值=效益+成本
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
下列何者不是”顧客價值”?
A. 產品
B. 服務
C. 個人
D. 金錢
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
下列何者不是”顧客成本”?
A. 產品 B. 時間 C. 心理 D. 金錢
B. 時間 C. 心理 D. 金錢
C. 心理 D. 金錢
D. 金錢
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
關於客戶價值矩陣圖所反應出顧客心理層面,通常客戶滿意度、忠誠度高,且對業績與行銷具有助益的是坐落在哪個象限?
A. 高價值高成本
B. 高價值低成本
C. 低價值低成本
D. 低價值高成本
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
什麼是Customer Relationship Management?
A. 客戶關係管理
B. 顧客成本 C.客戶價值 D. 顧客滿意度
C.客戶價值 D. 顧客滿意度
D. 顧客滿意度
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
課本中提到CRM可以歸納成”10C”,下列何者不在此範圍內?
A. 顧客價值
B. 顧客獲利率
C. 顧客滿意度 D. 顧客抱怨
D. 顧客抱怨
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
下列哪個名詞是指企業與現有客戶及潛在客戶之間關係互動的管理,可以增進企業與客戶之間的關係,從而最大化增加企業銷售收入和提高客戶留存率。
A. CRM B. CP C. RSVP D. SOP
B. CP
C. RSVP
D. SOP
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