1st Questions competition

All effort, time, and money spent on the research will be wasted if the problem is understood or well defined.

• true

• false

The ___________ is a comprehensive examination of a marketing problem with the purpose of understanding its origin and nature.

• Marketing process.

• TAM.

• Problem audit.

• Graphical model.

Primary data are:

• Collected for specific purposes.

• Economical and quick source of background information.

• Shouldn’t be collected until the available secondary data have been fully analyzed.

• All of the above.

• Only a and c are correct.

The legal environment consists of income, prices, savings, and general economic conditions.

• true

• false

The management decision problem is action oriented while the marketing research problem is information oriented.

• true

• false

The likelihood of committing the two common errors in problem definition can be reduced by stating …………

• the problem in broad terms and identifying its specific components.

• the initial statement of the marketing research problem broadly only.

• the specific components of the problem only.

• only b and c are correct.

Generally, research should be based on subjective opinions and supported by theory.

• true

• false

The Theory of Planned Behavior proposes …………….

• that new behaviors can be acquired by observing and imitating others. 

• that emotions and moods influence job performance and job satisfaction.

• that attitude, subject norms, and perceived behavioral control, shape individual's behavioral intentions and behaviors.

• none of the above.

The hypothesis (H) is a proven statement or a fact about a factor or phenomenon that is of interest to the researcher.

• true

• false

Mount Everest is located in:

• Alps

• Himalayas

• Rockies

• Andes