Internal Mktg_Session 4

Internal Mktg_Session 4

University

20 Qs

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Internal Mktg_Session 4

Internal Mktg_Session 4

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Raul Jaime Ruiz Cabrera

Used 2+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The "Holistic Marketing Model" was proposed by:

Christian Grönroos

Ian Lings

Philip Kotler

Ahmed & Rafiq

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an element of the "Holistic Marketing Model"?

Integrated marketing

Performance marketing

Relationship marketing

Specialized marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The objective of ______ is: "to create, communicate, and deliver value to a customer, at a fair price with a profitability goal in mind".

Integrated marketing

Relationship marketing

Internal marketing

Performance marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The objective of ______ is: "develop a marketing network that includes the company and its most profitable stakeholders".

Internal marketing

Performance marketing

Integrated marketing

Relationship marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The definition of ______ is: "element of marketing that deals with hiring, training, and motivating employees that want to serve well the company's customers".

Relationship marketing

Internal marketing

Integrated marketing

Performance marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A characteristic of ______ is: "marketing managers include indicators such as market share, customer satisfaction, and social and ethical impact of strategies as measures of the company's results".

Performance marketing

Internal marketing

Relationship marketing

Integrated marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Ian Lings, there are two perspectives of internal marketing: the "total quality management (TQM)" perspective and the "human resource management (HRM)" perspective.

True

False

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