Internal Mktg_Session 4

Internal Mktg_Session 4

University

20 Qs

quiz-placeholder

Similar activities

KUIS COST ACCOUNTING

KUIS COST ACCOUNTING

University

15 Qs

Chapter 2 Strategy and Human Resources Planning

Chapter 2 Strategy and Human Resources Planning

University

15 Qs

C1-NHẬP MÔN HT KIỂM SOÁT

C1-NHẬP MÔN HT KIỂM SOÁT

University

20 Qs

Business English Units 1-2 Vocabulary

Business English Units 1-2 Vocabulary

11th Grade - Professional Development

20 Qs

Media 2

Media 2

University

20 Qs

Bạn Hiểu Email Marketing Tới Đâu?

Bạn Hiểu Email Marketing Tới Đâu?

University

16 Qs

SUPPLY CHAIN PLANNING NMH

SUPPLY CHAIN PLANNING NMH

University

15 Qs

Internal Mktg_Session 4

Internal Mktg_Session 4

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Raul Jaime Ruiz Cabrera

Used 2+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The "Holistic Marketing Model" was proposed by:

Christian Grönroos

Ian Lings

Philip Kotler

Ahmed & Rafiq

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an element of the "Holistic Marketing Model"?

Integrated marketing

Performance marketing

Relationship marketing

Specialized marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The objective of ______ is: "to create, communicate, and deliver value to a customer, at a fair price with a profitability goal in mind".

Integrated marketing

Relationship marketing

Internal marketing

Performance marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The objective of ______ is: "develop a marketing network that includes the company and its most profitable stakeholders".

Internal marketing

Performance marketing

Integrated marketing

Relationship marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The definition of ______ is: "element of marketing that deals with hiring, training, and motivating employees that want to serve well the company's customers".

Relationship marketing

Internal marketing

Integrated marketing

Performance marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A characteristic of ______ is: "marketing managers include indicators such as market share, customer satisfaction, and social and ethical impact of strategies as measures of the company's results".

Performance marketing

Internal marketing

Relationship marketing

Integrated marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Ian Lings, there are two perspectives of internal marketing: the "total quality management (TQM)" perspective and the "human resource management (HRM)" perspective.

True

False

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?