W7 - Google Ads

Businesses can place their ads on which Google network(s)?

• Search network

• Display network

• Youtube

• All of the above

Which of the following bidding strategies is suitable for traffic objective Campaigns?

• Target CPA

• Maximize Conversion

• Maximize Conversion Value

• Maximize Clicks

Which of the following Tool can help in getting quantifiable trends for Search Volume of a Search Term?

• Google Search

• Keyword Planner

• None

• Both

You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?

• Pause your clients' campaigns and recreate them in your manager acccount

• Use your clients' sign-in information to access and manage the accounts

• Link the client accounts to your My Client Center (MCC) manager account

• Consolidate the 3 accounts into a new AdWords account you create

Which of the following can be imported from Google Analytics to Google Ads:

• Page Views

• Location Level Targetings

• Remarketing Audience & Location Level Targettings

• Remarketing Audience & Goals

Default Attribution Model for Google Ads is:

• 30 Day Last Non-Direct Click

• 60 Day Last Non-Direct Click

• 30 Day First Non-Direct Click

• 60 Day Data Driven

Which bidding strategy should be implemented if client wants maximum visibility on a certain set of keywords?

• eCPC

• TCPA

• Target Search Impr Share

• None of the above

Which is NOT a Strategy to Adjust Bids?

• Maximize Clicks

• Cost per improved click (CPCM)

• Cost per Target Acquisition (CPA)

• Cost per employee (CPE)

Which are Ad Extensions?

• Callout

• Display Link

• google images

• Website cookies

What are the components to Ad Rank?

• Quality Score

• Negative Keyword

• Historical Cost-Per-Click Bid

• Average Position