Which of the following is an example of a celebrity endorser:

• A publicist writing advertising copy

• A college student posing for a print ad

• A well-known person promoting a product

• A business owner appearing in a commercial

The most commonly used type of endorsement involves paying a celebrity to

• Use a brand of equipment.

• Appear at an event.

• Wear a certain brand of clothing.

• Advertise a product.

Why do some businesses pay college and high school sports teams to wear a manufacturer's clothing?

• To influence other students

• To make positive statements

• To give testimonials

• To serve as spokespersons

Which of the following is an example of a celebrity endorsing an event simply by being associated with it:

• Appearing in a print ad

• Saying a tournament is great

• Cheering for a football team

• Attending a grand opening

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)

• Personal observation

• Testimonial.

• Interview.

• Sales presentation.

Which of the following is a true statement about using celebrity sports figures to endorse products:

• Only retailers use celebrity endorsers.

• Celebrities only endorse tangible products.

• Service businesses do not use sport figures.

• All types of businesses use well-known athletes.

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of

• Public relations.

• Cross-promotion.

• Team-building.

• Personal selling.

Which of the following is an example of a celebrity promoting a service:

• A professional golfer endorsing a credit card

• A former boxing champion advertising gas grills

• A famous actress recommending exercise equipment

• A popular comedian wearing a brand of athletic shoes

Why do large fundraisers and major sporting events often invite celebrities to participate?

• To make donations

• To provide entertainment

• To sell concessions

• To increase attendance

Athletes are often considered to be particularly effective promoting products related to their

• Sport.

• Background.

• Education.

• Lifestyle.