Chapter 9 Target Market

The overall group of people who might buy a product or service that appeals to nearly everyone.

• Target Market

• Niche Market

• Mass Market

Specific group of customers whose needs and wants a company will focus on.

• Target Market

• Mass Market

• Niche Market

A portion of a market segment that is very narrow and specific.

• Target Market

• Mass Market

• Niche Market

Which of these is an example of a niche market

• McDonalds

• Facebook

• Wal Mart

• Sports Trading Cards

Which of these is an example of a niche market?

• Jeans

• Grocery Stores

• Cowboy Hats

• Cars

Age, Gender, Ethnicity, Occupation, Education, Income, Family Size are examples of

• Demographics

• Psychographics

• Geographic

• Behavorial

A 40 year old man who lives in Arizona and makes $80,000 a year and a 40 year old man who lives in Illinois and makes $80,000 could be segmented by their

• Age

• Income

• Geographics

• Gender

Which of these is segmenting by their values or activities they like?

• Demographics

• Geographic

• Psychographic

The Seneca Variety Store wants to use geographic segmentation to target a market that would actually come to their store. Their target market's geographic segmentation should include___?

• All around the world

• New York City

• Seneca, KS

• Canada

A company, such as Vanguard or Charles Schwab, that focuses on investments and stocks would have a target market with someone in what kind of occupation?

• Higher Corporate Management Level Jobs

• High Schoolers in Summer Jobs

• Retail Jobs