Lead Generation & CRO

What is a Lead?

• An advocate customer interested in our value proposition
• A customer who has showed interest in our value proposition and has made a purchase
• A user interested in our value proposition and that is starting to exhibit buying behaviour

A promisnig lead who is considering you, but who hasn't quite made the step into sales conversatino yet is called…

• Marketing Qualified Lead
• Sales Qualified Lead

A lead that has expressed interest in your product or service, and who is ready to move into your sales process is called…

• Marketing Qualified Lead
• Sales Qualified Lead

The Marketing automation technique that seeks to organize and prioritize leads

• Lead Nurturing
• Lead Scoring
• Lead Qualifier

The process of building relationships with prospects throughout the customer journey

• Lead Nurturing
• Lead Scoring
• Lead Qualifier

How do we call what we offer to potential buyers in exchange for their contact data? (2 words)

Customers, Experts, Celebrities, Crowds, Friends…. They are meant to influence potential customers. How do we call them?

• Social Magnets
• Social Proof
• Influencers

CRO means…

• Customer Retention Optimization
• Conversion of Retention Optimization
• Conversion Rate Optimization

If my online shop has 5000 sessions and 500 unique orders, what is the conversion rate? (X%)

A satisfaction survey is a tool for qualitative data analysis

• True
• False