Consumer Behaviour

Stimuli that are too weak or too brief to be consciosly seen or heard is

• subliminal perception

• product decision

• sensation

• Motives

Consumers are exposed to thousands, if not millions,  of stimuli every day.  The stimuli that they perceive depends on the three factors, except ..

• Nature of stimulus

• Principles

• Expectation

• Motives

Why Perceptual Interpretation occurs?

• People have a need for closure and organize perceptions to form a complete picture.

• they are selective as to what they are exposed to – what messages they seek out

• because consumers have unique motives, interests, and experiences

• because consumer have positive expectations of how that brand performs

Individuals tend to carry pictures in their minds of the meanings of various kinds of stimuli.

• Jumping to Conclusions

• Hallo Effect

• First Impressions

• Stereotypes

situations in which the evaluation of a singleobject or person on a multitude of dimensions is based on the evaluation of just one or a few dimensions (e.g. a man is trustworthy, fi ne and noble because he looks you in the eye when he speaks)

• Hallo Effect

• Stereotypes

• First Impression

• Interpretation

What is Consumer Imagery ?

Explain briefly why marketer may forced to reposition it in response to market events?

What is function the technique of perceptual Mapping?

any price that a consumer uses as a basis for comparison injudging another price

• Relation pricing

• Efficiency Pricing

• Reference Prices

• Perceived Orice

Explain Briefly what is perceived quality of service