Advertising Techniques

Advertisers often try to show how happy, healthy, smart, attractive or popular you will be if you use their product.

• Bandwagon

• Positive Images

• Fear

• Testimonials

Ads that play on consumer’s fears.

• Hidden fears

• Bandwagon

• Before and after

• Positive images

Implies that everyone uses it and you should too.

• Positive images

• Testimonials

• Demonstrations

• Bandwagon

Celebrities, famous athletes, doctors or “expert” are paid to endorse the product

• Bandwagon

• Testimonial

• Before and after

• Slogans and jingles

Show 1 or more advantages of product or service while showing how it is used

• Demonstration

• Before and after

• Positive Images

• Testimonial

“catchy” words or may be set to music

• Positive Images

• Slogans/Jingles

• Hidden fear

• Demonstration

Negative statements about a competitor’s product to make their own product seem better

• Hidden fears

• Put downs

• Demonstrations

• Testimonials

Photos are shown of consumers before and after using the product

• Before and after

• Testimonials

• Positive images

• Demonstrations