Quiz Review for SM 2

Which is not one of the 6 c's of strategic writing?

• Content

• Continuity

• Culture

• Community

• Creativity

___________ is a technique used to influence people's opinions.

• Bias

• Propaganda

• Fake news

• Facts

This technique tries to persuade people to do something because everyone else is doing it.

• Testomonial

• Bandwagon

• Emotional appeal

• Name-calling

With this technique, people are influenced to feel a certain way – such as fearful, sad, or joyful.

• Testimonial

• Name-calling

• Bandwagon

• Emotional-appeal

This technique involves using a third party to endorse a product. This third party is normally an important or famous person.

• Testimonial

• Transfer

• Emotional appeal

• Name-calling

This technique is used when a person, product, company, or idea is called something negative or receives a put-down.

• Glittering Generalities

• Name-calling

• Emotional appeal

• Transfer

This technique is used to make products or ideas shine! Positive words and phrases are used like delicious, patriotic, low-fat, shiny, and new.

• Name-calling

• Glittering generalities

• Transfer

• Emotional appeal

This technique is very common and is used to link something well-liked to a product, so that people buy that product.

• Testimonial

• Emotional appeal

• Bandwagon

• Transfer

Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

• Propaganda

• Bias

• Prejudice

• Testimonial

Which website ending is the least reliable?

• .edu

• .gov

• .org

• .com