
The Role of Media
Authored by Estefanía Fernandez
English
10th Grade
CCSS covered
Used 4+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Absolute neutrality or objectivity is impossible to achieve.
True
False
Tags
CCSS.RL.5.6
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
These are two key points that affect how we process information:
The quality of online news and information we consume.
When our focus and attention are limited, we miss important things.
Most people have a tendency to seek evidence that affirms their existing ideas and beliefs and to avoid or ignore information that contradicts them.
Tags
CCSS.RL.5.6
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do commercial news sources make money?
Selling time or space to advertisers.
Making the news as exciting and fast paced as possible.
Reporting news that affects the most number of people.
All of the above.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Media do not present simple reflections of external reality; they present productions, which have specific purposes.
True
False
Tags
CCSS.RI.9-10.7
CCSS.RL.9-10.7
CCSS.RI.11-12.7
CCSS.RI.8.7
CCSS.RL.11-12.7
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Why do media have 'commercial implications'?
Producers use marketing tecniques that cost them a lot of money and time to increase customer satisfaction.
Media production is a business and must make a profit.
Media content makes viewers targets for advertisers and organizes them into marketable groups.
Tags
CCSS.RI.9-10.7
CCSS.RL.9-10.7
CCSS.RI.11-12.7
CCSS.RL.11-12.7
CCSS.RL.8.7
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Images have more power than the accompanying text, rendering the decisions that news organizations must make about images.
True
False
Tags
CCSS.RI.9-10.7
CCSS.RL.9-10.7
CCSS.RI.8.7
CCSS.RI.11-12.8
CCSS.RL.11-12.8
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Audiences negotiate meaning" means that ...
Audiences should take away same meanings from the same product.
Individual factors, such as age, gender, race and social status do not affect our interpretations of media.
We all bring our own experience to media we encounter.
Tags
CCSS.RI.9-10.7
CCSS.RL.9-10.7
CCSS.RI.11-12.7
CCSS.RI.8.7
CCSS.RL.8.7
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