Selective Exposure Theory

What is it called when a listener will prefer and focus on the information that confirms the individual's perceptions on a certain topic?

• Selective Avoidance

• Cognitive Dissonance

• Dissonance

• Selective Exposure

Is the state of being psychologically uncomfortable. This generally happens when a person is presented with information that causes them to have an internal debate.

• Dissonance

• Cognitive Dissonance

• Selective Exposure

• Selective Avoidance

In filtering the information attended to, individuals may also actively seek out and assign more weight or validity to information that supports their current attitude. This is also recognized as..

• confirmation bias

• cognitive dissonance

• selective exposure

• selective perception

A principle of selective exposure when people simply forget opposing information, but remembers information that support their opinions

• Selective Exposure

• Selective Perception

• Selective Retention

• Selective Avoidance

Who theorized the idea that the selection of like-minded information could help people to reduce cognitive dissonance?

• Lazarsfeld

• Festinger

• Gaudet

• Berelson