Advertising

Advertising found on public transportation

• transit advertising

• institutional advertising

• online advertising

• promotional advertising

The process used to try to create a favorable image for a company and foster goodwill in the marketplace.

• Transit advertising

• Promotional advertising

• Online advertising

• Institutional advertising

A single exposure to an advertising message.

• Audience

• Impression

• Media

• Frequency

A form of advertising that uses either email or the internet

• Promotional advertising

• Institutional advertising

• Online advertising

• Transit advertising

Advertising designed to increase sales.

• Transit advertising

• Promotional advertising

• Institutional advertising

• Online advertising

Newspapers, magazines, direct mail, signs and billboards used in advertising.

• Media

• Broadcast media

• Specialty media

• Print media

Radio and television

• Print media

• Broadcast media

• Specialty media

• Media

Frequency → The number of homes or people exposed to an ad. True/False

• True

• False

Media planning → The process of selecting the advertising media and deciding the time or space in which the ads should appear to accomplish a marketing objective. True/False

• True

• False

Specialty media → Newspapers, magazines, direct mail, signs and billboards used in advertising. True/False

• True

• False