Business IGCSE Definitions to Learn S3Ch10

____________ is a person, business or other organization which buys goods or services from a business.

______________ is when existing customers continually buy products from the same business.

_____________ are communicating with customers to encourage them to become loyal to the business and its products.

____________ is the percentage of total market sales held by one brand or business.

____________ buys goods or services for personal use, not to re-sell.

__________ is where there is a very large number of sales of a product.

______________ is a small, usually specialized, the segment of a much larger market.

_____________ is an identifiable sub-group of a whole market in which consumers have similar characteristics or preferences.

____________ is identifying customer wants and satisfying them profitably.