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Marketing Final review 2

Authored by Nicholas Mata

Business

9th - 12th Grade

Used 1+ times

Marketing Final review 2
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41 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

Goods
Services
Marketing
Tangible

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This tells you who your customer is by providing statistical information about their age, gender, location, education level, income level, etc

demographics

psychographics

geographics

target marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This tells you ‘why’ your customer buys something by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

Demographics

Psychographics

Geographics

Target marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of performing a SWOT Analysis?

Identifies internal and external factors that may affect the business future performance.

Access a organisations performance

Evaluates whether the business venture is a good idea.

Gives the management team a broader view on the potential opportunity

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

The S in SWOT Analysis stands for:

Super

Supreme

Strengths

Support

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The W in SWOT Analysis stands for:

Weaknesses

Willingness

Want

Wellness

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The O in SWOT Analysis stands for:

Outcome

Outstanding

Optimize

Opportunities

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