Advertising Review 2

The Process By Which We Exchange Or Share Meanings Through A Common Set Of Symbols

• Frequency
• Sales Promotion
• Communication
• Encoding

The Person Who Decodes A Message

• Receiver
• Sender
• Desire
• Feedback

The Type Of Channel Used To Communicate An Advertising Message

• Sender
• Medium
• Reminding
• Desire

Last Part Of The Aida Model

• Attention
• Advertising
• Action
• Receiver

Used To Keep The Product And Brand Name In The Public'S Mind

• Decoding
• Reminding
• Persuading
• Informing

Inform, Persuade, Remind

• Personal Selling
• Purpose Of Promotion
• Product Dvertising
• Pioneering Advertising

Helps Build A Positive Public Image For A Company

• Public Relations (Pr)
• Communication
• Product Advertising
• Personal Selling

A Form Of Advertising That Touts The Benefits Of A Specific Good Or Service

• Advertainment
• Continuous Schedule
• Personal Selling
• Product Advertising

Used To Compare Two Or More Brands Together By Specific Factors.

• Pioneering Advertising
• Comparative Advertising
• Competitive Advertising
• Flighted Media Schedule

Process Where The Sender'S Message Or Ideas Are Put Into Some Type Of Words Or Signs

• Reminding
• Encoding
• Informing
• Persuading