CTEC Digital Media Unit 2

What are three main purposes of media production that can influence the production process?

• Entertainment, Information and Promotion

• To Inform, Educate and Entertain

• Profit, Information and Advertisement

• Business, Documentary, Entertainment

What purpose does entertainment serve when informing media production?

• Gaining the attention of an audience so that they relax and enjoy the activity

• Providing facts about a topic or answering a question

• Raising the awareness of a product in potential customers. This in turn can increase the popularity of a brand.

What purpose does information serve when informing media production?

• Gaining the attention of an audience so that they relax and enjoy the activity

• Providing facts about a topic or answering a question

• Raising the awareness of a product in potential customers. This in turn can increase the popularity of a brand.

What purpose does promotion serve when informing media production?

• Gaining the attention of an audience so that they relax and enjoy the activity

• Providing facts about a topic or answering a question

• Raising the awareness of a product in potential customers. This in turn can increase the popularity of a brand.

Which of the following can impose financial constraints on a production?

• Staffing

• Premises and Premises

• Resources

• Legal costs

• Transport

What is a revenue stream?

• The intellectual property of the original product is licensed to other partners for the commercial use, such as merchandising.

• A method of raising money for a project. Can contain elements of unpredictability, risk and return.

• Monetary payments from brands and organisations in return for the placement of promotional material on pages or during a production.

• How finance can be generated for a project or idea that is promoted via social media networks and funded by public contribution.

• Money paid for a brand to be associated with final media product.

What is Sponsorship?

• The intellectual property of the original product is licensed to other partners for the commercial use, such as merchandising.

• The raising of money from businesses willing to invest in a project.

• Monetary payments from brands and organisations in return for the placement of promotional material on pages or during a production.

• How finance can be generated for a project or idea that is promoted via social media networks and funded by public contribution.

• Money paid for a brand to be associated with final media product.

What is Crowdfunding?

• The intellectual property of the original product is licensed to other partners for the commercial use, such as merchandising.

• The raising of money from businesses willing to invest in a project.

• Monetary payments from brands and organisations in return for the placement of promotional material on pages or during a production.

• How finance can be generated for a project or idea that is promoted via social media networks and funded by public contribution.

• Money paid for a brand to be associated with final media product.

How can advertising be used to secure financing for a media production?

• The intellectual property of the original product is licensed to other partners for the commercial use, such as merchandising.

• The raising of money from businesses willing to invest in a project.

• Monetary payments from brands and organisations in return for the placement of promotional material on pages or during a production.

• How finance can be generated for a project or idea that is promoted via social media networks and funded by public contribution.

• Money paid for a brand to be associated with final media product.

What is Corporate Financing?

• The intellectual property of the original product is licensed to other partners for the commercial use, such as merchandising.

• The raising of money from businesses willing to invest in a project.

• Monetary payments from brands and organisations in return for the placement of promotional material on pages or during a production.

• How finance can be generated for a project or idea that is promoted via social media networks and funded by public contribution.

• Money paid for a brand to be associated with final media product.