(U3) Pre-Marketing

Dividing a market by the relationships between customers and the good or service.

• behavioral segmentation

• geographic segmentation

• psychographic segmentation

• demographic segmentation

Dividing the market of potential customers by their personal statistics.

• behavioral segmentation

• geographic segmentation

• psychographic segmentation

• demographic segmentation

Segmenting a market based on where customers live.

• behavioral segmentation

• geographic segmentation

• psychographic segmentation

• demographic segmentation

Dividing the market by certain preferences of lifestyle choices.

• behavioral segmentation

• geographic segmentation

• psychographic segmentation

• demographic segmentation

A detailed description of the typical consumer in a market segment is called a customer profile.

• True

• False

Purchase that involves a great deal of research and planning.

• extensive buying decision

• limited buying decision

• impulse buying decision

• routine buying decision

Purchase made with no planning or research.

• extensive buying decision

• limited buying decision

• impulse buying decision

• routine buying decision

Purchase that requires some amount of research and planning.

• extensive buying decision

• limited buying decision

• impulse buying decision

• routine buying decision

Purchase made quickly and with little thought.

• extensive buying decision

• limited buying decision

• impulse buying decision

• routine buying decision

Process of dividing the market into smaller groups.

• behavioral segmentation

• geographic segmentation

• market segmentation

• demographic segmentation