Ch. 5, Sec. 1 & 2 Marketing-Info Management, Sports & Enter. Mar

Marketing information collected from customers can be used by businesses to help make needed improvements.

• True

• False

Some large companies have a marketing research department within the firm but also work with outside marketing research firms.

• True

• False

The first step in marketing research is to collect the data.

• True

• False

After marketing data is gathered, researchers will look for patterns in the data and draw conclusions based on those patterns.

• True

• False

The first step for marketing research is to

• analyze current

  conditions

• collect the data

• discover and define

  the problem

• analyze and report the

  data

Price points

• are used for psychological pricing

• are the lowest prices charged for merchandise

• are bonuses received for purchasing certain products

• are the range of prices charged for a catergory of merchandise

Collecting & sorting data

• is tedious work

• time consuming

• is easier using spreadsheets & database sofware programs

• all of the above

Ethical research

• respects confidentiality

• is frequently used to

  disguise a sales tactic

• is biased research

• both a & C

__________ research is conducted by an independent company and then offered for sale to everyone in an industry.

• Primary

• Secondary

• Client-side

• Syndicated

Statistics gathered through valid research is called

• hard data

• descriptive data

• soft data

• primary data