HT Unit 3

Which amenities are many hotels offering to attract the growing number of women business travelers?

• Concierge services

• Housekeeping services

• Extra security measures and spa services

• Room service and brochures to local attractions

The owner of an advertising agency plans to leave town to negotiate a merger for his or her company. Which is the purpose of the trip?

• Education

• Business

• Family

• Leisure

Since Caleb prefers to avoid the hassle of renting a car while traveling for business, he typically stays at hotels that offer shuttle service to and from the airport. Which is the motivation for Caleb’s lodging choices?

• The need for security

• The need for recognition

• The desire for convenience

• The desire for quality accommodations

Which is an example of leisure travel?

• Ryan flies to Boston to make a sales presentation.

• Rachel rides a train to Dallas to attend a trade show.

• Thomas flies to Florida to visit his parents for a week.

• Tara drives to San Francisco to sign a contract on her employer’s behalf.

Which is an important consideration for most leisure travelers when they are planning their vacations?

• Travel budget

• Airline seating

• Checkout process

• Banquet facilities

A tour operator developed special tour packages for individuals who ride motorcycles. What did the tour operator use to segment the market?

• Psychographics

• Demographics

• Ethnicity

• Life cycle

A cruise line offers a three–day Caribbean cruise that includes activities for parents, childcare services, and a variety of activities for children ages 6 months to 17 years old. Which is the cruise line’s target market?

• Single adults

• Baby Boomers

• Young families

• Senior citizens

Sleep Well Motel is located near a major highway that is 100 miles away from a well-known beach destination, and the average stay of a guest is one night. Which is the Sleep Well Motel’s target market?

• Transient traveler

• College students

• Business people

• Married couples

Lily is traveling to Charleston, South Carolina, to attend her best friend’s wedding. Which is the purpose of Lily’s trip?

• Relaxation

• Business

• Sightseeing

• Special event

Which is an example of an intrinsic factor that often motivates individuals’ travel choices?

• Social reasons

• Safety needs

• Cultural values

• Family expectations