Advertising HHX1

Which models should you use to analyze a commercial?

• Laswell's communication model

• The rhetorical pentagram

• AIDA(S)

• You should not use any models.

Penelope Cruz, Ronald Mcdonald, Lars Larsen are...

• Actors

• mascots

• communicators

Companies use ------ to make a commercials relatable and interesting through a narrative.

Storytelling is a powerful tool, because it speaks highly to which mode of persuasion?

• Ethos

• Pathos

• Logos

the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

• Infringement

• Copyright

• Advertising Agency

• Logo

Which of these words are American values?

• Power

• Freedom

• Patriotism

• Liberty

• Psychology of moreness

Which of these words are American values?

• Power

• Freedom

• Patriotism

• Liberty

• Psychology of moreness

Adding a specific song to a commercial can...

• make the commercial more catchy

• Create pathos

• create logos

• create ethos

When creating a commercial or marketing for a company, you should ...

• try to put yourself in the commercial

• keep in mind to double-check that the message of your commercial will not insult anyone.

• question your workers on their personal life

• mimic what other companies are doing.

What is right?

• Appeal forms

• greek words

• Påthos, lågos, aithos

• Modes of persuasion