Marketing

What is marketing?

• The action of promoting and selling services, including market research.

• A boy named Mark who is dancing.

• The action of promoting products to be sold less than other products, including advertising.

• The business of promoting and selling products, including market advertising.

Product

• The cost to the buyer of goods or services

• Informing customers about products and persuading them to buy them

• Where goods or services are available

• Goods or services that are sold

Price

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Where goods or services are available

• Goods or services that are sold

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

Place

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Goods or services that are sold

• Where goods or services are available

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

True or False?

Email is an example of indirect marketing.

• True

• False

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place