MARKETING-UNIT 5

The process by which businesses or other organizations develop international influence or start operating on an international scale is called what?

• Import

• Cross-cultural communication

• Export

• Globalization

2. What type of trade occurs only inside of one country?

• International

• Global

• Domestic

• National

Which is NOT an effect on the exchange rate?

• Inflation

• Balance of trade

• Cross-cultural communication

• Interest rates

Which of the following is a market-entry strategy for global business?

• Standardizing

• Licensing

• Balance of trade

• Technological advancements

What term is used to describe making something consistently similar?

• Standardize

• Globalize

• Productive

• Diversify

What is globalization?

What is trade?

What is competitive advantage?

What is cross-cultural communication?

What is balance of trade?