MP Final

A specific model, brand, or size in a product item.

• advertising

• product item

• product modification

• category management

Something received in an exchange.

• market

• place

• products

• form

Product, Price, Place, Promotion

• marketing

• information utility

• advertising

• marketing mix

Assembly instructions included on the box of a basketball goal.

• information utility

• market

• marketing mix

• target market

A group of people with similar needs and wants with the ability to make a purchase.

• market

• club

• marketing mix

• exchange

A marketing mix is designed for this specific group of people.

• marketing concept

• target market

• DECA members

• allo of the above

The idea that a business should strive to meet the needs and wants of customers while making a profit.

• market research

• promotion

• marketing

• marketing concept

_________________ is the process of developing, promoting, and distributing products.

• exchange

• advertising

• marketing concept

• marketing mix

A barbershop open for customers 24 hours is an example of

• time utility

• form utility

• product

• price

A ride on the spirit bus to the State Championship game is an example of a

• utility

• form utility

• service

• good