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Ch 13 & 14 Review

Authored by INGRID YANCEY

Business

10th - 12th Grade

Used 2+ times

Ch 13 & 14 Review
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To market a product successfully, a company has to

spend a lot of money on advertising.
understand what people want to buy.
hire sales representatives.
make sure they have a large inventory of their product.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In order to decide how and what to sell, companies need to know

what people think about similar products.
how to ship products.
what specific, defined groups of people want and need.
how to design products to meet consumer needs.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The function of marketing that involves decisions about how much to charge for products and services is called

financing.
marketing information management.
pricing.
promotion.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Distribution includes all of the following except

purchasing.
Internet ordering.
stock handling.
inventory control.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Some people support the inclusion in the marketing mix of a fifth “p,” which stands for

people.
parts.
purchasing.
preferences.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Improving upon a product that is already on the market is part of the marketing function called

marketing information management.
product/service management.
promotion.
selling.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising is part of the marketing function called

distribution.
financing.
promotion.
selling.

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